Influencer Marketing is a branch of marketing that focuses on specific people in a community (or a particular style). Identifies the type of marketing that impacts potential buyers and directs marketing activities around these influencers.
When an Influencer generates content, it identifies itself as a potential buyer or third party and certifies the product. Third parties even exist in the supply chain (retailers, manufacturers, etc.) or can be so-called value-added influencers (such as journalists, cultures, analysts, professional consultants, etc.)